Estonia is quickly becoming one of the Baltics’ most sought-after summer destinations, and with Summer 2025 just around the corner, the car rental industry is preparing for an exciting season. Changing travel preferences, an increased number of tourists, and new mobility trends are shaping how people choose to get around — whether that’s a scenic motorcycle ride through the Lahemaa National Park, a road trip along the coast in a minivan, or a convenient city-stay using an economical rental car. At Sirrent OÜ, we’re keeping a close watch on these evolving patterns to better tailor our short-term and long-term car, minivan, and motorcycle rental services. Let’s take a closer look at the key trends defining car rental in Estonia for the upcoming Summer 2025 season.
What Are the Major Car Rental Preferences Among Travelers in Estonia for Summer 2025?
The preferences among travelers visiting Estonia are continuing to evolve, with a strong gravitation towards flexibility, comfort, and authenticity. In Summer 2025, tourists and locals alike are leaning into road travel as a way to truly experience Estonia’s natural beauty — think winding forest roads, serene lake views, and charming small towns. This preference has led to a notable increase in demand for both cars and minivans, offering space for families and small groups. Motorcycles are also gaining traction among solo adventurers and couples looking for a more immersive travel experience.
At Sirrent OÜ, we’ve observed particular interest in compact and mid-sized rental vehicles that are economical and city-friendly while still offering comfort for longer trips. Our clients often choose these options to explore Tallinn’s medieval Old Town before venturing out to Saaremaa or Tartu. Additionally, eco-conscious travelers are showing increased interest in fuel-efficient automobiles and hybrid models as part of a broader sustainability movement.
Planning plays a big role in shaping preferences. More travelers are booking early to secure the ideal vehicle for their itineraries. By offering a wide variety of vehicles — from fuel-efficient cars to spacious minivans — Sirrent gives customers the freedom to customize their trips according to their specific needs. Whether it’s a weekend getaway or a month-long stay, versatile car rental solutions are continuously gaining popularity, making summer road trips one of Estonia’s top travel trends.
Why Are Long-Term Rentals Becoming More Popular in Estonia?
One of the significant shifts in the rental market for Summer 2025 is the growing popularity of long-term car rentals. This trend is particularly strong among remote workers, extended-stay tourists, and even students or expats residing in Estonia for the summer season. Clients are choosing long-term rentals for their cost-efficiency and flexibility — renting a car or a motorcycle for several weeks or months often comes at a more affordable daily rate compared to short-term rentals.
Moreover, many individuals visiting Estonia seek to explore more than just the capital city. With destinations like Pärnu, Haapsalu, and the wild beauty of Soomaa National Park drawing considerable interest, travelers want the freedom to move around at their own pace. Long-term rentals provide a solution without the commitment of buying a vehicle or dealing with unpredictable public transport schedules.
Sirrent OÜ is helping to support this trend by offering customizable long-term rental packages — perfect for digital nomads, international workers, or families spending the entire summer in the Baltics. Clients appreciate our transparent pricing, regular maintenance services, and the ability to switch between car categories if their travel requirements change over time. The convenience and affordability of our long-term rental plans are proving to be indispensable for those looking to explore Estonia in depth. Discover more about our long-term rental offers on the Sirrent website.
Is Motorcycle Rental Gaining Popularity During Estonian Summers?
Yes — motorcycle rentals are on the rise, especially among thrill-seeking tourists and locals interested in direct interaction with Estonia’s diverse landscapes. From coastal roads to countryside routes through national parks, Estonia offers an excellent playground for motorcycle enthusiasts. Summer 2025 looks set to break previous seasons’ records for two-wheeled travel, driven by both the surge in international tourism and the empowerment of independent travel solutions.
Sirrent OÜ has anticipated this growing trend by expanding its motorcycle rental fleet, including cruisers, sport bikes, and adventure models suited for both short and extended rides. With helmet and gear rentals, optional GPS systems, and personalized route planning tips, we provide not just a vehicle but a complete experience for bikers. This ensures that even those unfamiliar with Estonia can discover hidden gems and scenic escapes off the main roads with confidence and comfort.
Renting a motorcycle in summer delivers unmatched flexibility and excitement. Whether it’s cruising along the Gulf of Finland or tackling forest trails near Viljandi, a summer ride provides unforgettable memories. Plus, with less traffic congestion and well-maintained roads, Estonia offers a safe and enjoyable environment for motorcyclists. If you’re considering motorcycle rental, check our current availability and booking options on the motorcycle rental page.
What Types of Vehicles Are Most in Demand This Summer?
As Estonia’s summer tourism grows, the demand for diverse vehicle types is more apparent than ever. From families embarking on spacious road trips to solo travelers focused on compact urban vehicles, rental preferences are highly personalized in 2025. At Sirrent OÜ, the most requested categories include economy cars, station wagons, 7- and 9-seater minivans, and motorcycles.
Families and group travelers often choose minivans and people carriers to make room for luggage, children’s gear, and electronic equipment. These vehicles, including popular 9-seat models, are frequently chosen for extended routes covering multiple cities or nature destinations. Minivans provide both comfort and practicality for bigger groups or extended stays. You can explore our minivan rental options here.
Urban users tend to opt for compact and midsize vehicles — especially in Tallinn where parking and road maneuverability are key. These cars are easier to park, more fuel-efficient, and ideal for both local commuting and day trips.
Tourists, on the other hand, often select a vehicle based on route plans — scenic drives invite convertibles or motorcycles, while long countryside tours call for crossover SUVs or sedans with increased luggage capacity and comfort.
Sirrent continues to update its rental fleet to reflect these shifting demand patterns, ensuring availability for every type of traveler and schedule. Booking early remains essential during peak summer months, especially for high-demand categories such as minivans and specialty motorcycles.
How Are Traveler Expectations Influencing Car Rental Services in 2025?
In 2025, travelers demand more convenience, more digital functionality, and more personalization than ever before. This shift in expectations is significantly shaping how rental services are offered in Estonia. At Sirrent OÜ, we’ve embraced technology to provide seamless online booking, flexible pickup and drop-off options, and immediate communication via email or phone support.
Clients want quick access to information without hassle. They prefer to view vehicle specifications, pricing, availability, and insurance options all on a single platform — and this is precisely what our redesigned reservation system offers. This convenience further extends to personalized recommendations based on their travel itinerary, whether it’s a weekend retreat to Setomaa or a cross-country journey to Narva.
Additionally, customers expect well-maintained, safe, and sanitized vehicles. At Sirrent, all our rentals — whether short-term or long-term — undergo thorough inspections and maintenance between each rental period. We also offer options like child safety seats, navigation systems, and additional driver coverage to tailor each booking to individual needs.
By increasing our multilingual customer support and streamlining the rental process, Sirrent is establishing itself as a trusted partner for both domestic and international travelers. Visit our homepage to start planning your car rental experience with us today.
When Should Travelers Book Their Car Rental for Summer 2025?
With each year, Estonia’s summers are becoming busier, tourism-wise — and 2025 is proving no exception. If you’re planning to visit or travel domestically during June, July, or August, booking your car rental as early as possible is key. High demand and limited availability during peak months often result in premium pricing or unavailable vehicle types, especially for vans and motorcycles.
Sirrent OÜ recommends booking at least 4-6 weeks in advance for summer travel, particularly for long-term rentals or if you require niche vehicles such as 9-seater vans or premium models. Early booking not only ensures availability but often comes with better pricing and the full scope of customization options.
Our current online booking system allows users to check live availability, compare prices, and choose insurance and add-on options directly while securing their reservation. Whether you’re flying into Lennart Meri Tallinn Airport or starting your trip in a different city, you can schedule pickup arrangements for added convenience.
By choosing to book early with Sirrent, you benefit from a wide range of vehicles, best rates, and a worry-free start to your Estonian adventure. Secure your preferred rental by visiting the Sirrent booking page now and prepare to hit the road this summer in comfort and style.
